When I first started my wedding floral design business, I was also a teacher. I loved my job and appreciated the excitement of working with children, but I yearned for a little more freedom and flexibility in my day-to-day schedule and having more of a creative outlet. That first year, I designed flowers for over 20 weddings, and continued to teach, until I realized that I didn't have time to be a teacher and pursue my passion of floral design. At a little over a year in business, I became a full-time wedding floral designer and left my teaching job! I currently am the sole provider for our little family, as my husband is currently in Occupational Therapy school full-time, and in the last few years I have learned so much about launching a profitable business with strategy and intention behind it. I am passionate about business growth and strategy, and I had many helpful mentors teach me valuable lessons within my few months and years in business. In turn, mentoring new business owners is a way for me to now give back to my creative community!
Mentoring sessions are created specifically for budding floral designers who need some direction, or more experienced floral designers who are looking for a fresh perspective on their business! During our time together, I will share how I find my ideal clients and how I market directly to them, how I price my floral designs, and an overview of my entire client experience, from when a bride inquires all the way up to their wedding day.
Mentoring Sessions Include:
1. A two hour 1-on-1 session with Courtney Inghram, complete with a business evaluation and website critique. Session either in-person, in Richmond, Virginia, or on Google Hangouts!
2. Creation of a customized action plan to meet your business goals.
3. Q&A-no question is off-limits!
4. Walk-through of my business, from how I handle inquiries, booking new clients, communication, contracts, bookkeeping, inventory, social media marketing, and more.
5. A follow-up call, scheduled 2 months after your session to check in.
The investment for 2 hours of mentoring is $199
Who Are Mentoring Sessions For?!
A Floral Designer Who...
... is just beginning their business and needs some direction getting started!
... is not reaching their booking goals and not booking their ideal client
... wants to take their business full-time, but needs some help getting there!
... has been in business for awhile, but needs a fresh set of eyes to evaluate and improve
... feels burnt out and ready to make a change to create a more profitable business!
... wants to find clients using free marketing methods (social media!)
... needs to raise their prices but isn't sure how, or if it's the right time
... has big dreams for their business and needs a cheerleader to encourage them!
"I have way too many wonderful things to say about my mentoring session with Courtney! When I first started pursuing floral designing as a business, I found the wedding industry to be almost impenetrable. I found Courtney on Instagram when I was searching for local florists who might want to become a "friendor." She had just posted about a blog that was geared to help vendors build a relationship with their client, and she offered to help other vendors that wanted to further grow their business. That was me! I am so glad that I reached out to her! We sat down and chatted, and over that cup of coffee, I was given a plethora of "tell-all" information about the wedding industry that I had been craving to know. What was her price-point? What were her profit margins? How do you handle this situation? Am I charging enough? Why am I not booking high-dollar clients? She was so willing to share everything she had learned. She showed me what her contracts look like, gave me suggestions on how to vamp up my website, and how to make this wonderful thing I love to do a full-time career. Since then, I have made the changes she suggested, and it is truly making a difference. I am booking more clients and spending less time on things that did not improve my client's experience. My view of my work has changed for the better, and I feel more confident sending my proposals and now feel like I am working alongside the wedding industry instead of fighting to get in. If you feel overwhelmed or have parts of your business you would like to improve, consider setting up a time to meet with Courtney. You will not regret it!"
-Jessie, Crafted Stems Design Co
"After speaking with Courtney, I would 100% recommend her business mentoring sessions to anyone who is looking to establish a floral design business. After struggling to get clear, transparent answers about pricing and floral business basics in my own research, Courtney finally answered all of my questions with the clarity and detail that I was hoping for. She was very attentive to answer each question completely, and I gained a much wider perspective on business basics than I was anticipating. Plus she is very amiable, so I felt as if I were talking to a friend even though we were talking business the whole time! Our discussion was incredibly helpful, and I’ve already started to notice some of the positive effects of her advice on my growing business. If you are new to the floral design industry and are looking for a business mentor, Courtney is your gal!"
-Britni, Two Stems of Joy
Featured Small Business Blog Posts!
All Images: Audrey Rose Photography